Content media marketing of head and shoulders

                                                 Blog post 5

                  Blog #5 Content Marketing idea for one of your brands

                                              By Ravinder singh

       Disclaimer- This is a student concept of Pilon School of Business Digital Marketing Course.

      Head and shoulder: I am going to create this campaign for head and shoulder

Launching new product

 Idea: my idea is creating as shampoo with natural ingredients with no negative effect which is useful for both cosmetics (shine, healthy, strong) and anti-dandruff in order to attract more customers and the main motive among all is

1.       Attract new customers

2.       No need for customers for buy different shampoo for dandruff and cosmetics

3.       Less price to pay

4.       Many benefits under one shampoo

5.       No side effect to consumer

Target audience. The main targets are older women with age 30 to 50+ because at this age women are very conscious about their hairs and at that age they actually suffer from hair lose.

Goals: As my target audience are older women so my goals are that they do not suffer any problems related to hair lose and dandruff so I am making this shampoo both anti-dandruff and cosmetic which makes hair strong, reduce damage and make hairs beautiful so that they can get full benefits by using this shampoo made by natural ingredients.

Launching:  As my product is for women so I am launching this product on their day so I am launching this product on women day. this is the best gift to them so that they can get full benefits from the products.

Social strategy: 

social strategies to promote product

In order to promote the product and attract new customers I will use my officials social accounts of Facebook, twitter and YouTube, because in todays generation social media is the best source for promotion and also, we can get information about our target customer and get feedback from the about our product and reviews on the product based on the likes and dislikes this is how I will attract new and new customers