head and shoulders vs Dove on Facebook

Blog post 1.

 Title:  Head and shoulder vs Dove

                                   subtitle: Head and shoulder vs dove on Facebook

                                           By Ravinder singh   

Facebook  page of Dove

Facebook page of head and shoulders

dove and head and shoulders both are using social media to promote their beauty product positively, dove has total 28,018,280 likes on Facebook and has total 28,007,754 followers on Facebook. Whereas head and shoulders have 9.8 likes an Facebook and have nearly 9.8m followers On Facebook, both dove and head and shoulder brand use 50/50 rule in order to attract customer.

How dove uses Facebook

·         Dove is usually targeting women’s as they usually committed to help all women

·         Dove also providing post related to special pack or offer on some special occasions

·         Dove also provide post like peoples who uses dove and they define their beauty in their own words for example people share their story of using dove

·         They also provide post on the products like hair care, body wash, deodorants, and other body products.

 How head and shoulders use Facebook

·         Head and shoulders mainly post to promote their products

·         They also post about the benefits of the products

·         Their post is usually related to promote the product which remove dandruff

 successful post of dove.

·         The most recent successful post is related to girl Jessica who choose to define her own beauty under this an oily skinned girl defines her own beauty and the keywords sentences are ‘my beauty my says’. 

successful post of Dove

 successful post of head and shoulders

·         This post includes that how head and shoulder make flake free hairs and the keywords sentences include flake free for 22 years and thanks to head and shoulder

successful post of head and shoulders

Successful posts	Dove	Head and shoulders
likes	34k	184k
shares	1733	1908
comments	765	1.8k

These posts are successful because they have most number of likes and shares as compares to others and the content and layout of the also very nice which describe the main benefits of the products.