Loreal v/s Neutrogena on Facebook

L’Oréal v/s Neutrogena on Facebook

Author:- Ramanjeet Kaur

Following table shows the comparison between the content on Facebook of both brands.

L’Oréal Paris	Neutrogena
The content of this brand is more about beauty as they give message by their content that every women can be beautiful by using their products.	Most of the content of this brand is related to beauty with nature means natural beauty and they convey a beautiful message that every women should have natural beauty.
L’Oréal Paris have posts related to events that they organize in order to attract more customers and It also posted tutorial videos to guide their customers and also that customers us their products as they posted tutorials for hair and they have used L’Oréal Paris products.	Neutrogena also post about some interviews with the experts but they didn’t as much as L’Oréal Paris and also they are not active on Facebook regarding their posts.
It is very active on Facebook and post about their product almost every day or once in a week.	This brand is not very active on Facebook. They have not posted from approximate 1 year.
They most often use 50/50 rule in its content.	They also use 50/50 rule most often.
This post was most successful as it shows the coffee by Starbucks which shows the image of the brand that is very popular, expensive and people with high income can afford their products. Likes:- 1.2K Shares:- 30 Shares Comments:- 22	The above post by Neutrogena of healthy smoothie shows that their products are natural and people who wants natural products can use their products. Likes:- 1K Shares:- 21 Shares Comments:- 12
Heath/Beauty, Hair goals,	Health/Beauty
Page Likes:- 34 M Average Comments:- 80 Average shares:- 50	Page Likes:- 4.9 M Average Comments:- 70 Average shares:- 60