SEO Audit for Pantene and Garnier

 SEO audit

Kulvinder Singh Dhaliwal

 

Introduction:

SEO is very important for marketing it bring business more qualified and customers. It also provide visibility and branding for product. Search engine optimization improve the visibility in a web page or website and quality of traffic.

SEO Audit	Brand A: Pantene	Brand B: Garnier
Screen Captures of both Brand’s home pages:
1.     URL:	https://www.pantene.ca/en-ca	https://www.garnier.ca/en-ca/hair-care
2.     Page Title	"Pantene"	"Hair Care - Garnier"
3.     Meta Description	"Get shiny, healthy looking hair with Pantene' s shampoos, conditioners, styling products and hair treatments, designed to meet your hair' s individual needs."	"Get beautiful and healthy looking hair with Garnier hair care products. Browse our shampoos, conditioners, hair masks & hair oils"
4.     Meta Keywords :	"Pantene, Pantene shampoo, Pantene conditioner, Pantene products, hair products for shiny hair, shiny hair"	"Coconut oil hair, Shampoo, Coconut oil for hair, Argan oil for hair, Leave in conditioner"
5.     Structural elements:  H1, H2, H3	H1: Strong is beautiful H2: None H3: None	H1: None H2: None H3: none
6.     Bold/Strong tags and 7.     Italic/em tags	None None	None None
8.     Alt Text	None	None
9.     Page Load Time (estimate or use Moz)	3 seconds	5 Seconds
10.  Call-to-action:	·         Explore to collection ·         Shop products ·         Trending now ·         Type keywords	·         Garnier magazine ·         Find your ingredients ·         Hair care ·         Within garnier
11.  Anchored Text:	#Strongisbeautiful	"/en-ca/hair-care/beauty/fructis/moisture-lock/moisture-lock-shampoo"
12.  Mobile Friendly: Yes/No	Yes	Yes
13.  Social Media: (List all SM icons on the home page.	Twitter, YouTube, Facebook, Instagram	Twitter, YouTube, Facebook, Instagram

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

  In the above graph we can see that the total searches for shampoo is more than a particular brand of shampoo.

The google trend for Pantene and garnier is very few as compare to all shampoo. There are only few searches that people search for particular bran of shampoo but if we see there are no of related queries for shampoo like, customize shampoo, cake dry shampoo, natural shampoo recipe, etc (graph, 2018).

 

Latent Semantic Indexing Keywords:

     Brand A- Pantene

·         Pantene anti hair fall shampoo

·         Pantene shampoo for thinning hair

·         Pantene for black hair

   Brand B- Garnier

·         Garnier fruits shampoo sleek and shine

·         Garnier shampoo for hair fall

·         Garnier fruits shampoo grow strong.

Summary:

Brand A’s strengths are: 

 1) Strengthens against breakage for 97% less hair fall

 2) Hair color

3) Dandruff

   

Brand B’s strengths are: 

1) Full of nutrition

2) Make soft hair

3) Amazing smell

Areas that need improvement

Ans. Need improvement in only small ingredients rest everything is good

The keyword sentences found on the sites were Pantene anti breakage shampoo, Garnier full of nutrition, shampoo for healthier hair.

 

Conclusion:

To conclude, we know that nowadays people are more conscious about the product that they purchase. Shampoo industry is growing day by day and the mostly brands target the women to make their product more popular.