SEO Audit for L'Oreal Paris and Neutrogena

Introduction

SEO is an important consideration for marketers as it shows that the base (websites) of the brands are strong or not so that customers can make their purchasing decision on some basis. 

I am going to provide SEO Audit for Loreal Paris and Neutrogena.


SEO Audit For Loreal Paris:-


Screen Capture for 1st Brand's Home Page:-

                                            Home Page of Loreal Paris for Hair Care

Page Title:-  Hair Care Products: Shampoo, Conditioner, Hair Mask| L' Oré al Paris

Meta Description:- "Uncover healthier, silkier & smoother hair with L’Oréal Paris 

hair care products. Browse nourishing shampoos, conditioners & hair masks for all hair types."

Meta Keywords:-  None

Structural elements H1,H2,H3:    H1:- Hair&nbsp ;< /strong>care

H2:- Extraordinary Clay, Total Repair 5, Pure respect for&nbsp;your hair, Step Up Your Hair Care Game, EXTRAORDINARY CLAY SHAMPOO ,Step Up Your Hair Care Game

H3:- Added to favourites, Beauty Genius , Our  re- balancing routine for oily roots and&nbsp;dry&nbsp;end Get 72 hours of fresh roots and hydrated lengths with new Extraordinary Clay<sup>TM</sup> from L’Oréal Paris. Made with a revolutionary blend of three mineral clays, our formula cleanses deeply at the scalp for beautiful hair that stays clean and fresh for three full days, Hair strength is 100% repaired*,100%, with our latest innovation, Mask, Oil &amp; Serum , HAIR CONDITIONER, Bold/Strong Tags:- None Italic/em Tags:- None Alt Text:- logo-beautygenius, Colour Riche Matte Lip - Matte- Caron 800, Infallible Paints Lip -  Spicy Blush, True Match Super-Blendable Makeup - W1 Porcelain, Infallible Pro-Matte powder -  300 nude beige, voluminous&#174; lashparadise - Blackest Black, Page Load Time (estimate or use Moz):- 2 seconds Call to action: - Login, sign up, load more Anchored Text: - none Mobile friendly (yes/ no):- yes Social Media: (List all SM icons on the home page):- Facebook, Twitter, YouTube, Instagram,  Pinterest.

SEO Audit for Neutrogena:- Screen Capture for 2nd Brand's Home Page:-                                                                                                                        Neutrogena Home page for Hair Care                                                                                         Interest for Loreal Paris and Neutrogena Google trend Insights:- The above graph shows the interest over last 12 months of l'oreal and Neutrogena. Loreal Paris is stronger than Neutrogena as the interest of people is more for loreal than Neutrogena. The trends for loreal is very high than Neutrogena. Whereas Neutrogena is also going up. Latent SEmantic Indexing Keywords:- L’Oréal Paris:- L’Oréal hair care, L’Oréal shampoo for dry hair, L’Oréal shampoo for hair fall. Neutrogena:- Neutrogena shampoo and conditioner, Neutrogena t gel, Neutrogena hair conditioner. Summary:- Brand A’s (L’Oréal) strengths are …… ·         Only 2 seconds to open ·         Have a creative home page, ·         Have strong social media Brand B’s (Neutrogena) strengths are … ·         Only 1 second to open ·         Have meta keywords, ·         Have good meta description Areas that need improvement …L’Oréal needs improvement in its website as it needs to have alt, italic or bold texts with  while on the other hand, Neutrogena have to focus on its website home page creativity and should have alt, italic and bold texts …………….. The keyword sentences found on the sites were …Neutrogena have just one Meta keyword and that is Neutrogena and L’Oréal Paris don’t have any keyword………….. Conclusion:-  In conclusion, both brands have some SEO audits are missing. The most surprising thing is that both brands have not any bold or italic words on their websites. L’Oréal Paris have nothing in its Meta keywords.