SEO Audit for Dove and Head and Shoulders

SEO Audit for Dove:-

 Screen Capture For Dove:-
Home page for Dove

Page Title:-  Dove shampoos to find your perfect shampoo match – Dove

Meta Description:- Whether it’s dry, damaged or colour-treated, we have the key to healthy-looking, glossy hair. Find the best Dove shampoo for you from our extensive range.

Meta Keywords:- None

Structural elements:-H1: Shampoo
H2: Explore our shampoo products
H3: none


 Bold/Strong tags and  : bold=none
   Italic/em tags           :  italic =none
     Page Load Time:     4 seconds
(estimate or use Moz)


Call-to-action:    
·         Explore solution
·         Products
·         Baby dove
·         Shampoo
·         Dove
·         Men+care
·         Dove self esteem project
·         Dove stories
·         Search
·         Explore our shampoo products
·         Related articles
·         How to treat damaged hair
·         How to protect hair against heat damage
·         How to care for aging hair
Anchored text: "http://www.dove.com/ca/en/washing-and-bathing.html" class="o-navbar-label" title="Washing and bathing">Browse all Washing and bathing

mobile friendly:   yes
 
  
Social Media:       
·         Facebook
·         Twitter
·         Instagram
·         YouTube (www.dove.com, n.d.)
head and shoulders 
screen capture of dove :  

Page Title: Anti Dandruff Shampoo and Conditioner Head & Shoulders
Meta Description:- "Head & Shoulders is America's #1 dandruff shampoo brand. Hair products range from shampoos, 2-in-1, conditioners to treatments - to get 100% flake free hair
Meta Keywords:-
Head & Shoulders, shampoo, dandruff shampoo, anti-dandruff, dandruff
Structural elements:-H1: none
h2: none
h3: none 
 Bold/Strong tags and  : bold =none
   Italic/em tags           :      italic= none 

   Page Load Time: =  3 seconds  
(estimate or use Moz)
Call-to-action:    
  =
·         Learn
·         Search for products, articles
·         Get answers
·         Looking for latest news and events from head and shoulders
·         Contact us
·         Shop products
·         Healthy hairs and scalps
·         What news
·         Offers and coupons
·         Clinically proven solution
Anchored text=   "#"1 shampoo
mobile friendly:    yes
Social Media:     


·         Facebook


·         YouTube

·         twitter (www.headandshoulders.ca, n.d.)
google trends 




Google Trends Insights:

According to the graphs it is absorbed that there is fluctuations between dove and head and shoulder in the consistent period of time but the average  interest for dove in the past 12 month is more that is 41 as compared to head and shoulder whose average interest is 24 and in the future it seems that head and shoulder will come with more powerful actions plan and will come up


Latent Semantic Indexing Keyword


dove
·         dove shampoo daily moisture
·         dove shampoo and conditioner reviews
·         dove shampoo dandruff
·         dove daily moisture shampoo ingredients
head and shoulders
·         head and shoulders shampoo ingredients
·         head and shoulders shampoo side effects
·         head and shoulders shampoo types
·         head and shoulders 2 in 1
·         head and shoulders sulfate free shampoo (lsigraph.com, n.d.)

summary:

Brand A’s strengths are it is cost effective and also product design is one of its strengths (www.marketing91.com, n.d.)
Brand B’s strengths are it is worlds no1 shampoo and it is anti-dandruff shampoo and helps to prevent flaking, itching, scaling moreover it is brand loyalty, and well-known brand
Areas that need improvement for head and shoulder is they need to expand their branches in rural area as it is less popular in rural area as compare to urban area.
Dove need to make their product more price sensitive as the price of their product is very expensive
The keyword sentences
Head and shoulder: "Head & Shoulders is America's #1 dandruff shampoo brand. Hair products range from shampoos, 2-in-1, conditioners to treatments - to get 100% flake free hair
Dove: "Whether it’s dry, damaged or color-treated, we have the key to healthy-looking, glossy hair. Find the best Dove shampoo for you from our extensive range.


 

Conclusion:

Overall, form the above research it is very difficult to say that which shampoo is better both shampoo has some merits and some demerits but form the google trend it is seen that the interest for dove shampoo in the past 12 months is more as compared to head and shoulder otherwise both brands are good





Comments

  1. Unknown20 March 2018 at 06:16

    Lot of information that can help the readers to use the products for hair care

    ReplyDelete
  2. Unknown20 March 2018 at 07:00

    good information

    ReplyDelete

Post a Comment

Popular posts from this blog

Head and shoulders vs Dove on youtube

Image
                                              Blog post 3.                                  Title. Dove vs head and shoulder                                         Subtitle. Dove vs head and shoulder on YouTube By Ravinder singh   Dove. YouTube page of Dove YouTube is very good source to promote the brands products it is used as promotional tools for business. dove also use YouTube as to pr...
Read more

head and shoulders vs Dove on Facebook

Image
Blog post 1.   Title:   Head and shoulder vs Dove                                     subtitle: Head and shoulder vs dove on Facebook                                              By Ravinder singh     Facebook  page of Dove Facebook page of head and shoulders dove and head and shoulders both are using social media to promote their beauty product positively, dove has total 28,018,280 likes on Facebook and has total 28,007,754 followers on Facebook. Whereas head and shoulders have 9.8 likes an Facebook and have nearly 9.8m followers On Face...
Read more

head and shoulder vs Dove on twitter

Image
                                                         Blog post 2                                                Title. Dove vs head and shoulder                                        Subtitle. Dove vs head and shoulder on twitter           ...
Read more